Category Management & Commercial Strategy Professional
Category manager with hands-on experience in product commercialization, assortment planning, pricing, demand forecasting and e-commerce operations. Managed ₹60+ Cr portfolio and optimised 450+ SKUs using data-driven assortment and inventory strategies to improve sell-through and profitability.
Summary — What I Deliver
Drive commercial decisions across online and offline channels using analytics and stakeholder alignment. Strengths: SKU rationalisation, launch execution, inventory optimisation and competitive benchmarking. Proven to cut reporting effort by 25–30% and shorten supply turnaround by 25–30% through supplier and process interventions.
Core Skills
Advanced Excel
Modelling, pivot automation, macros for commercial analysis.
Power BI & Tableau
Dashboards for sell-through, WOS, STR and inventory ageing.
Category Strategy
Assortment planning, pricing, SKU lifecycle and commercialisation.
Stakeholder Management
Cross-functional coordination: procurement, operations, marketing.
Wakefit — Management Trainee (Category Management)
Managed commercial execution for a ₹50+ Cr annual category. Oversaw pricing, assortment planning and inventory optimisation across channels. Supported 6–8 product launches and managed 15–20 active SKUs, ensuring catalogue readiness and marketplace go-lives.
Portfolio
₹50+ Cr annual category
Launches
6–8 launches — costing, sampling, SKU creation
Results
Reporting effort reduced by 25–30%
Category Management Internship — Wakefit
Analysed 450+ SKUs using DIP%, WOS, STR, inventory ageing and DRR to identify slow movers and optimise assortment. Conducted consumer research across 300+ households and 10+ EBO visits to inform regional assortment and merchandising. Led supplier evaluation (5–7 suppliers) to shift Memory Foam Pillow sourcing in-house, reducing turnaround by 25–30%.
Other Experience — Sales & Marketing Internship
At Silicon Honda managed 50–70 qualified leads and 120+ customer consultations; improved lead conversion ~15% through structured follow-ups. Built a Power BI dashboard combining competitor pricing from 5 rivals, cutting reporting time by 30%.
Education
PGDM — Sales & Marketing
Jagdish Sheth School of Management
CGPA: 8.16 (2024–2026)
BSc — Agricultural Sciences
Siksha 'O' Anusandhan University — CGPA: 7.83 (2019–2023)
Higher & Senior Secondary
Higher Secondary: 88.71% | Senior Secondary: 74.2%
Certifications & Achievements
Digital Marketing — Google
May 2025–2027
AI Dashboards — Skill Nation
Sep 2024–2027
Excel Skills — Macquarie University
Dec 2024–2027
- Winner — Rebranding War (2025)
- Winner — Hackathon (2024)
- National Finalist — ADTRACT Case Competition (2025)
Leadership & Impact
Vice President — Media Relations (Jagdish Sheth School of Management): led 8–10 team members, coordinated with 15+ media partners and increased digital engagement by ~30%. Demonstrated cross-functional leadership and external stakeholder management for brand initiatives.
Anamitra Dutta